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Plan Book [pic] [pic] EXECUTIVE SUMMARY The Pepsi-Lipton Tea union development of an publicize and promotion programme has as its particular objective to earn its first-ever Lipton Sparkling thou Tea in United dairy Farmers stores of commutation Ohio. The Partnership is a juncture venture amidst Pepsi-Cola North America Beverages and Unilever. Venture created to expand significantly the marketing and distribution in selected markets of Unilevers range of Lipton ready-to-drink (RTD) teatimetimes. The Launch role has positive a comprehensive advertising and promotion plan to stupefy the first-ever Lipton Sparkling Green Tea, a virgin ready-to-drink give out of putting green tea, in the United Dairy Farmers stores of central Ohio. Lipton Sparkling Green Tea brings to sign onher the great examine and the goodness of tea that are trademarks of Lipton Ice Tea, with the fun and bla ze of a soda. bloody shame Barnard, VP/GM, Pepsi-Lipton Tea Partnership [pic] 1. event ANALYSIS RTD Tea Industry Green tea is a segment of the RTD tea sedulousness. Reported gross revenue of RTD teas resist social class were $ 1,042.

4 millions of dollars, having green tea as the most popular swallow with the heights add togethers of new products. The ordinary families consumption of RTD tea beverage is 3.2 times per week, number that has been reduced as a turn out of the deterio orderd economy that forces families to create from raw material tea at home. In 2006, th e industry showed the heights result percen! tage, 26.2%, since 2003. However, the industry has experienced a drastic change in 2008 with a decline growth of -1.8%. For Lipton, this experience in the industry has not been different. Lipton reported sales of $ 236.3 million dollars in 2008 with a decline growth of -3.4% from 2007. Conversely, concord to Lipton, green tea has been the quickest segment of the RTD tea category, with an average annual growth rate of 16.5% with Lipton tea as the major driver of this...If you want to get a full essay, ordinance it on our website: BestEssayCheap.com

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