Mall Shopping Behavior

2006 IABR and TLC Conferences Proceedings Cancun, Mexico Mall Shopping Behavior of Turkish Consumers Elif Akagün Ergin, Çankaya University Handan Özdemir, Çankaya University Bülent Özsaçmac?, Çankaya University Abstract The briny affair of this study is to examine the mall shop movement of Turkish consumers. Our emphasis is on issues such as obtain behavior patterns, purchase get downs and shopping penurys of urban Turkish consumers. Consumers between the ages of 15-59 endure been selected for this research and surveys were conducted at three study shopping malls in Ankara, Turkey with the participation of 384 subjects. Introduction spacious research has been conducted on consumers shopping behaviors. When Tauber (1972) explored the reasons consumers had for shopping, he suggested two prevalent categories: personal and well-disposed. He found that one major motivation of consumers was the need for diversion, acquiring away from the boredom and routine of da y-after-day life. Diversion could in any case be lengthened into self-gratification by spending bullion on oneself. For or so divergent consumers, the physical activity associated with shopping is desirable, so very much so that many malls open their doors betimes so that race can take their constitutionals.

On the social side, Tauber (1972) identified the concomitant that shopping incorporates a social experience outside the home, enable shoppers to meet with peers and to communicate with others who imbibe identical interests. In other words, malls are places where people gather who commit a earthy bond of interest, activity, and participation (Ro! slow et al., 1993) Consumers may resist significantly in their motivation for shopping, mall selection criteria, purchasing patterns, purchasing termination making. The act of shopping may have significantly different meanings among consumers. Some consumers view shopping as a rigorously utilitarian function, while others expect voluptuary values from it (Babin et al., 1994; Bauman et al., 1981). Crowley...If you pauperization to get a full essay, fix up it on our website: BestEssayCheap.com

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